Parmingiani Fleurier Bugatti Galibier Tourbillon
October 9th, 2009
On the 12th September, Bugatti celebrated their centenary at Molsheim and invited their most prestigious clients and some representatives from the international press to a sneak preview of their new concept car, the Galibier 16C. Parmigiani Fleurier, Bugatti’s partner since 2001, was present at this special event and marked the occasion with their unique and remarkable involvement in this automotive project. At the centre of the car, and of everyone’s attention, was the new Bugatti watch; an innovation to dramatically change the very concept, and maybe even the alliance between the automotive and watchmaking worlds too. Integrated into the instrument panel on the new 16C Galibier car, it fulfils the unheard of feat of changing, in the flick of the wrist, into not only a magnificent wristwatch sheathed in leather, but also into a pocket watch or table clock, with this transformation forming a strong, emotional link between the car and its owner.
Revolutionary, Parmigiani Fleurier’s new concept in watchmaking thrilled all the car collectors, clients and journalists who attended this celebratory weekend, where the fusion of art and technology was definitely the highlight.
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